Three generations ago, our family's passion for olive oil began with a simple yet powerful mission: to craft the finest olive oil for our loved ones. This devotion was passed down from one generation to the next, growing into an unshakable legacy. When the chance to share our olive oil with America arose, we created a brand to bring our dream to life.
As we rebranded, we wanted to infuse something fresh into our label, while honoring the core values of our brand. After careful reflection, an idea emerged - something as precious as liquid gold - that seemed to complete our design in a way we had never imagined.
The olive tree we've illustrated represents the deep-rooted passion our family has for olive oil, as well as a tribute to our rich heritage. Just as our olive oils are intertwined with Botticelli's history, so too are they forever connected to our family's story. This olive tree will serve as the symbol for our oils, a reminder of where we come from and a pledge to remain grounded in the values that define us.