Botticelli Foods was founded in 2002 when our founders, Joseph Asaro and his son, Salvatore Asaro, came across an opportunity to bring high-quality olive oil from the most exclusive regions in the Mediterranean to the tri-state market. This opportunity sparked the idea of creating an Italian food brand focused on flavor and quality products. Not knowing what to name their new brand, Joseph and Salvatore sat down to brainstorm together, thinking of something meaningful and memorable.

After successfully launching their olive oil line and expanding it beyond the tri-state area, Botticelli saw an opportunity to venture into a new, growing category - Pasta Sauce. Staying true to the foundation that built Botticelli, they knew the importance of making these pasta sauces true art forms dedicated to tradition and authenticity. They sourced their ingredients straight from Italy and spent months perfecting each sauce to ensure they felt homemade, just like the pasta sauces they grew up eating in their Nonna’s kitchen. Inspired by the family recipes, the Pasta Sauce line was created and quickly grew to become their staple lineup.

In the Beginning of 2020, Salvatore’s son Joseph joined the Botticelli Team. Together, Salvatore and his son Joseph crafted a new dream for Botticelli that paid tribute to its history: A goal to have Botticelli provide every home across America with a full mealtime experience to make lasting memories with those they love. After joining Botticelli, Joseph quickly helped Botticelli become a national brand recognized across countless homes in every state. Salvatore, Joseph, and the team of “Botticellians” work on making this dream come to life daily. 

TO ALWAYS BE A BRAND ROOTED IN FAMILY VALUES, SOCIAL RESPONSIBILITY, AND A HEARTFELT CONNECTION TO THE RICH HERITAGE OF OUR BELOVED CUISINE.