Our Story
It all started with a dream sparked by a once in a lifetime opportunity
Over two decades ago, our founders, Joseph Asaro, and his son, Salvatore Asaro, came across an opportunity to bring high-quality olive oil from the most exclusive regions in the Mediterranean to the tri-state market. This opportunity sparked the idea of creating an Italian food brand focused on flavor and quality products. Not knowing what to name their new brand, Joseph and Salvatore sat to brainstorm together, thinking of something meaningful and memorable.
They wanted to pay tribute to their ancestors’ livelihood, rooted in farming and cultivating in Sicily, Italy. Their ancestors put a lot of time and effort into creating art with their food, and because of this, their recipes survived the test of time. Inspired by these generations-old recipes, Joseph thought of names that have also lasted the test of time. Famed artist Sandro Botticelli came to mind. Thus, Botticelli was born-- bridging the gap between the art of Italian fine arts and The Art of Italian Flavor.
After successfully launching their olive oil line and expanding it beyond the tri-state area, Botticelli saw an opportunity to venture into a new, growing category - Pasta Sauce. Staying true to the foundation that built Botticelli, they knew the importance of making these pasta sauces true art forms dedicated to tradition and authenticity. They sourced their ingredients straight from Italy and spent months perfecting each sauce to ensure they felt homemade, just like the pasta sauces they grew up eating in their Nonna’s kitchen. Inspired by the family recipes, the Pasta Sauce line was created and quickly grew to become their staple lineup.
In the beginning of 2020, Salvatore’s son Joseph joined the Botticelli Team. Together, Salvatore and his son Joseph crafted a new dream for Botticelli that paid tribute to its history: A goal to have Botticelli provide every home across America with a full mealtime experience to make lasting memories with those they love. After joining Botticelli, Joseph quickly helped Botticelli become a national brand recognized across countless homes in every state. Salvatore, Joseph, and the team of “Botticellians” work on making this dream come to life daily.
Botticelli has come a long way from their humble roots selling olive oil in the tri-state area. While the company continues to grow rapidly, the goal remains the same-- to bring authentic Italian products made with quality ingredients to families across the world. Throughout it all, the core values and commitments of the brand have never faltered and have built the foundation on which each new dream can grow.
Brand Purpose
Our purpose is rooted in memories shared at the dinner table amongst loved ones.
We bring families together with delicious and authentic products that make you feel right at home. Some of our most treasured memories come from Nonna’s kitchen. Our purpose is to delight you with the same mealtime experiences we grew up with, because everyone deserves a meal made with love from Italy.
Our Promise
We know that ultimately, you don't just want a brand that just provides products. Like us, you value a brand that shares your own goals and aspirations.
Thats why we promise to always be a brand rooted in family values, social responsibility, and a heartfelt connection to the rich heritage of our beloved cuisine.
