WELCOME TO OUR
FAMILY STORY
It all started with a dream sparked by a once in a lifetime opportunity.
OVER TWO DECADES AGO
Our founders, Joseph Asaro, and his son, Salvatore Asaro, came across an opportunity to bring high-quality olive oil from the most exclusive regions in the Mediterranean to the tri-state market. This opportunity sparked the idea of creating an Italian food brand focused on flavor and quality products. Not knowing what to name their new brand, Joseph and Salvatore sat to brainstorm together, thinking of something meaningful and memorable.
THEY WANTED TO PAY TRIBUTE
To their ancestors’ livelihood, rooted in farming and cultivating in Sicily, Italy. Their ancestors put a lot of time and effort into creating art with their food, and because of this, their recipes survived the test of time. Inspired by these generations-old recipes, Joseph thought of names that have also lasted the test of time. Famed artist Sandro Botticelli came to mind. Thus, Botticelli was born-- bridging the gap between the art of Italian fine arts and The Art of Italian Flavor.
After successfully launching their olive oil line and expanding it beyond the tri-state area, Botticelli saw an opportunity to venture into a new, growing category - Pasta Sauce. Staying true to the foundation that built Botticelli, they knew the importance of making these pasta sauces true art forms dedicated to tradition and authenticity. They sourced their ingredients straight from Italy and spent months perfecting each sauce to ensure they felt homemade, just like the pasta sauces they grew up eating in their Nonna’s kitchen. Inspired by the family recipes, the Pasta Sauce line was created and quickly grew to become their staple lineup.
IN THE BEGINNING OF 2020
Salvatore’s son Joseph joined the Botticelli Team. Together, Salvatore and his son Joseph crafted a new dream for Botticelli that paid tribute to its history: A goal to have Botticelli provide every home across America with a full mealtime experience to make lasting memories with those they love. After joining Botticelli, Joseph quickly helped Botticelli become a national brand recognized across countless homes in every state. Salvatore, Joseph, and the team of “Botticellians” work on making this dream come to life daily.
TO OUR FUTURE
Botticelli has come a long way from their humble roots selling olive oil in the tri-state area. While the company continues to grow rapidly, the goal remains the same-- to bring authentic Italian products made with quality ingredients to families across the world. Throughout it all, the core values and commitments of the brand have never faltered and have built the foundation on which each new dream can grow.
OUR OUR PURPOSE IS
TO DELIGHT YOU WITH THE SAME MEALTIME EXPERIENCES WE GREW UP WITH
Everyone deserves a meal made with love from Italy. Some of our most treasured memories come from Nonna’s kitchen. She would bring our family together every Sunday to enjoy meals she put her heart and soul into. Those moments are what inspired us to build Botticelli into the brand you see today.
OUR MISSION IS
TO BRING ITALIAN HERITAGE & TRADITION INTO ALL OUR PRODUCTS
We’re dedicated to preserving the rich culinary heritage and traditions of Italian cuisine. Our commitment to authenticity goes beyond just recipes; it encompasses the entire food experience, from sourcing ingredients to production methods.
OUR PROMISE IS
TO ALWAYS BE A BRAND ROOTED IN FAMILY VALUES, SOCIAL RESPONSIBILITY, AND A HEARTFELT CONNECTION TO THE RICH HERITAGE OF OUR BELOVED CUISINE
